Guinness : Cantonese speaking mobile application for Hong Kong Rugby Sevens 2008
Guinness have partnered up with OligvyOne Hong Kong and The Hyperfactory to create a mobile campaign alongside their sponsorship of The Hong Kong Rugby Sevens 2008.
With an estimated 20,000 overseas visitors arriving in Hong Kong for the tournament, something was needed to help people navigate through the city and cope with the language barrier.
A mobile application called “Passport to greatness” was created so fans can discover match schedules, team selections, stadium information and a city guide to Hong Kong, as well as reviews of matches and maps, with locations of Guinness-serving establishments highlighted.
The applications main feature is its speaking Cantonese phrasebook which plays out the phones loudspeaker. There are many different categories of phrases such as Dining, Shopping, Emergencies and Transportation (although on lower end handsets your only left with the Fun/Flirt category which is useless). Other sections of the application are also audio enabled such as the addresses of recommended places to eat, drink and shop.
The application was made by XS2TheWorld who create mobile versions of city guides and phrasebooks. They have Java apps which can be re branded to suit specific events or companies.
This isn’t hugely innovative as its just a simple re-branding of an existing Java application by XS2TheWorld, however it is really useful for traveling rugby fans.
You can download the application for yourself from the official site here
Check out the screen shots below from an N95:
Here is a video of Passport to Greatness in action:
Brand Video:
This entry was posted on Friday, August 8th, 2008 at 1:17 pm and is filed under Mobile, Mobile Apps. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
