Marks and Spencer's mobile site goes live
Marks and Spencer have just launched their full commerce mobile web site. This is the first large-scale mobile web deployment by a UK retailer.
The team here worked closely with M & S to design the site and user experience across a range of mobile devices. You can see it for yourself at m.marksandspencer.com.
Congratulations to everybody involved in the project. Check out the official press release here.
Rimmel campaign strikes gold!
Great news – at the Valencia Festival of Media Awards - the team have won Best Use of Mobile for their work with Rimmel.
(As MIG) we were up against a strong international field including submissions from Nike, Reebok and Cadbury.
For more information on how the campaign worked you can view the show reel here.
Well done everyone.
MIG = Number One Mobile Agency
This morning MIG has been announced as the “Number One Mobile Agency” in the NMA Marketing Services Guide 2009. Third year in a row.
You can see the list at the NMA site here
Cracking! Well done everybody in the Group.
Oh my word!
Inspired by the BBC’s use of Wordle after the election debate yesterday, it’s interesting to see how tweets, trending and word clouds have become standard tools for the media’s analysis of the leadership debates. Demonstrating how effective they are as real-time content that cuts through the crap (and 5-10% variables) of opinion polls sponsored by organisations with vested interests.
I thought I’d apply Wordle to our own blog – to find out the main focus of our jabbering. Here are the results…
… all quite predictable – with mobile, apps and iPhone taking centre stage.
iPhone HD – built for NFC?
Mobile internet vs Mobile apps – the great debate
Originally published on the DMA Mobile Messaging site, our Strategy Director Tim Dunn debates the merits of mobile apps and mobile internet with Marks and Spencer’s Sienne Veit (Social and Mobile Commerce Development Manager)….
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Dear Tim
My approach to the mobile web is shaped by our approach to our customers – we sell to everybody across Britain, young or old, techie or not. One of our great successes is Shop Your Way – a multichannel initiative that enables shoppers to cross channels, including stores, web, phone and, in the future, mobile. Our customers interact with us across a range of channels through the course of a day, and we want to deliver as continuous a journey across those channels as possible, so that a journey started in one channel can proceed and be completed in any other(s). Our customers are now familiar with the web and shopping on the web. So it makes sense for any mobile web experience we plan to replicate that in as far as possible while ensuring that we optimise the specific channel (mobile) to make that journey about the product and make the technology invisible (you shouldn’t have to download, update or have to go into and out of multiple apps or sessions).
New Toy goes iPhone
We’ve spent so much time with our clients on their mobile and iPhone applications, we forgot to build our own one!
Now we have – click below to get the app. Nice.
